A “backgrounder” is used to familiarize the reporter with an issue, or to help him or her prepare to cover an event–for example, a major international conference on ICPD/MDG issues, or the launch of a new UNFPA report. It does not necessarily result in instant media coverage, but it is good for framing the issues and building long-term relationship with journalists. A positive experience may lead to more meaningful and accurate coverage of UNFPA’s work.
If you have an “executive summary” of the report or other item to be discussed, bring a copy for the reporter. If not, be prepared to summarize the key issues, underlining those of particular relevance to the audience and country. Bring fact sheets if appropriate. Also bring a list of “talking points” to keep yourself from straying from message, even if the reporter tries to distract you.
Bring a list of UNFPA officials, experts or stakeholders who can be contacted for additional information, and offer to put the reporter in touch with them. Provide one or more phone numbers where you can be reached after office hours or on weekends.
You have as much to gain from this and subsequent meetings as the reporter, so make the most of it. It is a chance to enhance his or her awareness of UNFPA and its mission, and of you as a knowledgeable and accessible source. Remember: a spokesperson is always on call.
