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In a broadcast news interview, it is crucial to have on hand as much information as possible about the topic in advance, and a list of talking points. You may not have more than a few minutes–or seconds–to make your points.

You must be able to express complex ideas in short, simple, easy-to-understand “sound bites,” without reliance on UN abbreviations or technical jargon. Write down and rehearse your main messages. Ask a colleague for help!

It might also be helpful to draw up a list of difficult questions and practice answering them before you have to do it on the air.

The same goes if you are to appear on a talk show or other discussion programme, in which you may have more time to elaborate on your message. You should prepare well and aim for programmes that can offer new perspectives or shape a debate. Such programmes are often broadcast live.

Television and cable interviews need special attention and preparation.

• Stay in close contact with the producer.
• Be sure the host or interviewer has a one-page biography of your spokesperson or representative, and a UNFPA fact sheet.
• Call the day before to make sure the producer has the information he or she needs.
• Make arrangements to tape the interview so that afterwards you can debrief and give your spokesperson feedback.

Also try to meet personally with the host or producer just before the interview in case there are last-minute questions. The producer may ask you to suggest questions you’d like them to ask. In other cases, your spokesperson might be asked just to “talk” into a camera.

Media training is strongly recommended for any staffer who might be sought for radio and TV interviews.