Here is a quick list of recommendations for crisis communication:
- Be COOPERATIVE: Be available to the press immediately.
- Maintain CONTROL.
- Show CARING AND CONCERN.
- Display COMPETENCE: Planning, preparation, and practice help.
- Be CREDIBLE: Never lie. Hiding or shading truth may haunt you.
- Be CONSISTENT: Speak with one voice. Be on the same page. Even slightly different versions can damage credibility.
- Speak with CLARITY: Do not mumble. Do not use jargon/technical language.
- Be CONCISE: The media is looking for “sound bites” – concise, memorable descriptions that lead to understanding.
- Keep CURRENT: Reporters want to know that they will be kept up to date.
- Keep Calm.