One Voice Mobile

Here is a quick list of recommendations for crisis communication:

1. Be COOPERATIVE: Be available to the press immediately.
2. Maintain CONTROL.
3. Show CARING AND CONCERN.
4. Display COMPETENCE: Planning, preparation, and practice help.
5. Be CREDIBLE: Never lie. Hiding or shading truth may haunt you.
6. Be CONSISTENT: Speak with one voice. Be on the same page. Even slightly different versions can damage credibility.
7. Speak with CLARITY: Do not mumble. Do not use jargon/technical language.
8. Be CONCISE: The media is looking for “sound bites” – concise, memorable descriptions that lead to understanding.
9. Keep CURRENT: Reporters want to know that they will be kept up to date.
10. Keep Calm.